I accumulated a respective 20,000 engagements for the official @DwnUndr_Bellevue TikTok account, throughout my efforts.
#CoastHotelsUSA #DwnUndrBellevue #Bellevue #restaurant #food #eat #drink #play
"prologue"
I eased into my role as a social media manager when socializing was more of a rare commodity. The Covid-19 pandemic definitely shook up the restaurant industry, for a variety of reasons. Still, it just couldn't kill the warm, fuzzy spirit of the human soul, especially when it's physicalized as your favorite restaurant, coffeehouse, or dive bar, where all the supple and juicy memories blend together, like a perfect smoothie.
___________
The significance of storytelling and post-quarantine didn't come across as shocking when I discovered I also had a sweet tooth for dashing photography and, essentially, hyping the hell out of the places I love.
Notable Skills
Project Management
Time Tracking
Storyboarding
Screenwriting
Graphic Design
Traditional & Digital Marketing
Communications
Writing
Data Analysis
Brand Identity
Logo Design & Usage
Tools used
Camera
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premiere Pro
Dropbox
Microsoft Office
Clockify App
TikTok
Instagram/Meta Suite
Earliest works included ice cream and wine pairings, during my employment at Frosty Barrel - New Castle, WA.
The people I worked with were raising a brand new restaurant from the ground-up and I was inspired to pursue addressing the experience in a similar way.
This is just outside the facility (Oct. 2020), where we had outdoor seating. I was enamored by the simplicity, and it served well for patrons wanting to get out of the house during strict quarantine measures.
"origin story"
The Frosty Barrel officially opened in April 2020 and ran operations by the method of ice cream pints to-go. A few months later, you could eat inside and get cozy. Local and delicious, and with the warm weather on the horizon, this unique ice cream parlor served as an oasis of sorts, when I was hired on as both a scooper & bartender.
Additionally, we served pastries, hot chocolate, and handcrafted waffle cones, and applied our ice cream with exclusive wine pairings you wouldn't find outside of Washington State.
_______________
My heart is warm, to have been a part of this establishment's story, for it's taught me the prime basics to engage a community to such a tangible level that it ensures the audience you are listening.
"sin well"
On June 3rd, 2021, I was hired on as one of Pecado Bueno's bartenders, during a bright sunny day, in the ripe flightiness of a summer breeze, and I honestly couldn't ask for more. Captivated by its fun use of colors, and delicious food, amongst being swayed by the simple love of a premixed margarita, I was inspired to carry forth a position as the honorary social media manager.
Claire Hansen, my astounding colleague, would go on to encourage my creativity as a prominent voice for the company's Facebook and Instagram accounts. Needless to say, I was on Cloud 9.
_______________
In these two years of collaborating my skills and visionary perception with Pecado Bueno, I was incredibly blessed to exercise a certain creative freedom, which I knew must suit the outlook of the company and its mission statement/values.
Pecado Bueno Eastlake Location
DWN UNDR - Bellevue
Pecado Bueno Eastlake's Karaoke Nights
Cute Tiki Bar
Classic Tostada Promo - Pecado Bueno Fremont Background
Event Planning
Food Promo
Happy Hub for Happy Homies!
Lunch Specials
Spending Time with Friends & Family
Book Your Own Taco Bar!
Menu Design
Flyer Design
Sharing the Love
Achievements
- Developed all content, and defined the position.
- Acquired new clients, such as the band members of Hi Crime.
- Managed four social media accounts.
- Increased follower count by 30% on the official @pecadobueno Instagram page.
- Saw a 50% rise in Facebook engagements, due to event planning and follow-through.
- Met new friends and honest colleagues along the way!
- Organized files for a B-roll, notes, references, and projects.
"(Jacob) demonstrated his value to the hotel in two key ways. First, he was able to successfully work as a front desk agent, shuttle driver, and breakfast host. Jake was also among my most flexible employees"
- Jason Lindberg, IHG Hotels
"bonus round"
CONGRATULATIONS, YOU'VE REACHED THE BOTTOM OF THE PAGE!
Please enjoy this bonus showcase, where more projects are shone a light upon.
Casual cruising through the official @pecadobueno Instagram page.
February 2023.
PowerPoint slideshow presentation that never came to fruition.
Intended to promote catering and event booking.
#ItsAllGoodCatering #Catering #SeattleCatering #Reservation #Reunion #Events
The best part about this job was coming up with new ways to show off the restaurant.
Hi Crime band performance - Pecado Bueno Eastlake
My favorite flyer design. Also note the QR code implementation.
Karaoke Flyer Design 1
Karaoke Flyer Design 2
Dwn Undr Feed Promo
DwnUndr posts also included fun activities for patrons!
BLT Sammy
